Alicia Keys, Gwyneth Paltrow, Drew Barrymore, and Hillary Clinton Go Makeup Free

Alicia Keys, Gwyneth Paltrow, Drew Barrymore, Hillary Clinton Go Makeup Free
(Photo by Gary Gershoff/Getty Images for Alicia Keys)

There seems to be a no makeup trend among celebrities, and stars ranging from Alicia Keys to Gwyneth Paltrow, Drew Barrymore, and even Hillary Clinton are revealing their bare faces—yet they look better than ever! Barrymore, Paltrow, and even Cameron Diaz have revealed that you don’t need makeup to have a beautiful face.

Natural Beauty

It’s good to see that natural beauty is becoming a trend, as it shows younger generations of girls that you don’t need to paint your face with products in order to feel beautiful. But it’s important to note that just because there is an increase in no makeup celebrities doesn’t mean they are opposed to makeup, or they they’re retaliating against the makeup industry. As Alicia Keys put it, “Y’all, me choosing to be makeup free doesn’t mean I’m anti-makeup. Do you!”

There isn’t anything wrong with makeup, but there is something beautiful in revealing a person’s natural beauty. It seems many other women have jumped on the no makeup selfie trend with over 12.8 million women hashtagging #nomakeup on Instagram alone.

It seems that, for many women, makeup makes them feel beautiful, but those who have now since gone without makeup are noting that being without it has boosted their confidence. The Telegraph spoke with one college student who has been makeup free for four years. She told the paper, “I guess I was just socially conditioned into thinking that a lot of make-up was the most attractive thing, so I was scared not to wear it. I used to be genuinely terrified to leave the house without a full face, but now I couldn’t imagine anything more unnatural. I feel so much more comfortable and myself without makeup.”

Even for those women who still wear makeup on the regular, there has been a great shift in how much women use or how they apply it. Women are opting for more natural looks when decorating their faces. This means not caking on layers of products and simply highlighting natural features that they have.

A market analysis carried out by NPD found that women are opting for more natural looks. They found that 50% of makeup sales in the UK fall into the category of face products, while sales of lipsticks and eyeshadows are down.

It also seems that women are calling out others when they feel that there is too much makeup being used. Most recently, Lindsay Lohan trolled Ariana Grande’s Instagram account with multiple comments saying, “Too much makeup.”

But who’s to say what’s too much or too little? When it comes to wearing makeup, it should be a personal decision and women shouldn’t be pushed to either side. At the end of the day, whatever makes you feel beautiful is what you should go with. So whether that is wearing makeup or not, go with how you feel, not what is trendy.

As for the no-makeup celebrity trend, it still is refreshing to see such famous faces going bare and it does send out a positive message to fans.



Criddle, C., “From Hillary to Drew Barrymore, why women are giving up make-up,” The Telegraph web site, November 21, 2016;, last accessed November 23, 2016.