Anastasia Beverly Hills to Launch New Lip Palette January 10

Anastasia Beverly Hills to Launch New Lip Palette January 10
Photo by Julien M. Hekimian/Getty Images for Sephora

It seems as though this year is going to give 2016 a run for its money when it comes to beauty related releases. Anastasia Beverly Hills is definitely a favorite brand of many, and is often featured in YouTube and Instagram tutorials. First becoming famous for her amazing brow products, Anastasia’s line has been expanded to include contour kits, highlighters, concealers, liquid lipsticks, and the list goes on. Her products never lack quality and her packaging is always on point.

Beginning 2017 on a fabulous note, Anastasia is releasing an 18-color lip palette that will be available on their website on January 10, and in-store at Sephora, Dillard’s, and Ulta on March 15. They introduced the palette through Instagram, sharing a snap from a very colorful photoshoot:

Introducing the ABH “LIP PALETTE” A whole new approach to creating and mixing a full range of lip looks. Custom blend primaries and neutrals and be your own artist. – Pro Lip Palette Design – 18 matte ultra pigmented rich lip colors – $48 – Permanent – Launches on abh.com on 1/10/17 and in stores with Sephora, ULTA, Macy’s and Dillard’s on 3-15-17 – Palette comes with dual ended brush/spatula & mixing plate for customizing lip colors Be your own pro #anastasiabeverlyhills #lippalette CREATIVE DIRECTOR: @norvina PHOTO: @marcelocantuphoto MAKEUP: @jordanliberty HAIR: @robsalty MODEL: @bree.smith SET DESIGN: @eamonnmcglynn STUDIO: @hubblestudio STYLIST: @sammykstyle

A photo posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on

Anastasia Beverly Hill’s Pro Lip Palette

Featuring three rows of matte, super pigmented lip colors, this ABH lip palette offers the customization of makeup artistry to the everyday consumer. With colors that can be worn on their own, the Pro Lip Palette is also designed to allow users to create their own custom shade. It even includes a double-ended tool to make mixing colors even easier. With one side as a lip brush and the other a little spatula, users can create endless lip shades! Bustle raves over the versatility of the hues:

“Playing up the ability to ‘be your own artist,’ the palette features a mix of primaries and neutrals to fine-tune your lip color. Gander the bottom row: white, black, red, yellow, blue and gray are at the ready to skew any of the above colors — from coral, to pinky nude, to purple — into your personalized hue.”

ABH customers are accustomed to releases like this one being limited edition, but that’s not the case with this palette full of lip shades. However, the brand took to Instagram to let their followers know that this would be a permanent addition, and all the other details they needed:

“Introducing the ABH “LIP PALETTE” A whole new approach to creating and mixing a full range of lip looks. Custom blend primaries and neutrals and be your own artist. ⁃Pro Lip Palette Design
⁃18 matte ultra pigmented rich lip colors
⁃$48
⁃Permanent
⁃Launches on abh.com on 1/10/17 and in stores with Sephora, ULTA, Macy’s and Dillard’s on 3-15-17
⁃Palette comes with dual ended brush/spatula & mixing plate for customizing lip colors

Be your own pro.”

In another post, Anastasia Beverly Hills demonstrates how the primary colors included could be used to create your own custom shade. Using a combination of red, yellow, blue, and white, they created a deep plum shade.

🎨 When you wish they added a Cool Deep Plum shade ✨ABH LIP PALETTE launches on our website 1-10-17✨ #anastasiabeverlyhills #lippalette

A photo posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on

Anastasia Beverly Hills isn’t the first brand to bring color customization to the mainstream makeup world. Makeup Forever has a Flash Color palette that can be used to create unique foundation shades, or tone ones that you currently have.

… and NOW i feel complete! #makeup #mufe #mufeflashpalette

A photo posted by Jay 🍑 (@jaydynamite) on

ABH makes one of the most comfortable liquid lipsticks hands down—if their liquids lips are any indication of the quality of the Pro Lip Palette, we won’t be disappointed!

 


Sources:

R. NussBaum., “Where Can You Buys Anastasia Beverly Hills’ Lip Palette? Take Your Pout Game To A New Level,” Bustle web site, January 5, 2017; https://www.bustle.com/p/where-can-you-buy-anastasia-beverly-hills-lip-palette-take-your-pout-game-to-a-new-level-28161, last accessed January 6, 2017


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