Anti-Aging Beauty Advice 2017: Eye Makeup Tips to Make You Stand out in Your 30s

Makeup close-up. Eyebrow makeup, long eyelashes, brush.

As we age, our skin tissues begin to loose elasticity and cell production decreases. This is the primary reason why our skin does not look as young and radiant as before. These changes are generally noticeable as a woman reaches her 30s. The eyes are also sensitive and are the first to shows signs of aging. However, with the right eye care and makeup, it is easy to get the spark and aura back!

With your skin much more prone to acne, scars, breakouts, and blemishes, the 30s is a difficult time to deal with. What makes it worse, is that women still try to do the exact same things they were doing for their skin in their 20s. To make matters even worse, external factors also affect the skin and eyes, adding to the trauma.

Factors which affect eyes in their 30s are:

  • Pollution
  • Sunlight
  • Poor quality of makeup
  • Bad food habits
  • Irregular sleep patterns
  • Stress

To fight these issues, it is important to understand your skin type and ensure proper eye care. Have a dedicated skincare routine that you can follow every day and choose the best products. Try these tips to ensure your eyes do not lose their luster.

  • Consume a lot of water and liquids throughout the day. You may also flavor your water with a squeeze of citrus juice or any fruit juice which is sugar free.
  • Ensure you exercise regularly. Also, massage the area around your eyes and over the eyelids using gently fingertip motions, once a day.
  • Make sure you get enough sleep. Sleep deprivation leads to dark circles and puffy eyes which are stubborn and require a lot of effort to diminish.
  • It is important to choose a good under eye cream. Visit a professional makeup artist or an eye doctor if you have sensitive eyes. Pick the best you can afford and use it religiously
  • Eat healthy meals. Ensure you consume a lot of fresh fruits and vegetables, especially those rich in vitamin A to boost your eye strength.
  • If you have the habit of working on a computer all day long, make sure you take a break at least every hour. Take a walk, talk to someone or listen to music.

It’s important that you choose the right eye makeup in your 30s. Unlike in your 20s when eye makeup was all about shimmer and bright colors, choose to play it simple and subtle now. Stay away from loud shades and opt for neutral and earthy tones instead.

While using eyeliner, ensure it is well blended with your shadow. For voluminous lashes, go with a good mascara or opt for false eyelashes instead. A good everyday eye makeup tip is to make sure your liner curves up slightly on the outer edge of the eyes. This gives the illusion of bigger and brighter eyes.

An anti-aging beauty tip for eyebrows is to ensure they are always groomed and kept tidy all times, and use eye shadow that suits your tone (a shade lighter than your brows is a safe pick). If you have scanty or light eyebrows, use a brush to fill in the color with clean and full strokes. A good arch also makes your eyes stand out. Never go for round brows.

Makeup Tips for Small Eyes

Sensitive Eyes


  • Start by prepping your eyelids. A good eye base is essential to even out the skin and eliminate all kinds of lines, wrinkles and spots, if any. After blending in the product, apply a good eye shadow.
  • Next, a concealer comes handy to fix any flaws near or around the eyes. This also helps in correcting dark circles. The concealer can have a light base to ensure the makeup does not look cakey.
  • To take it a step further, try contouring. Start at the inner corners and stop at the sides of the nose. It is advisable to get professional help if you wish to do this for an important event as it can be tricky.
  • Opt for a light shade of eyeliner instead of traditional black and pair it with a shimmery or matte eye shadow.
  • For a bold look, try a black or even a blue or brown eyeliner stroke on your eye lids. Avoid lining them in a boring single stroke and go for a winged look instead.
  • Finally finish with good mascara in black or opt for false eyelashes. An eyelash curler maybe used prior to applying mascara.

Tips for Sensitive Eyes

sensitive eye


  • Always ensure you use good, branded products and clean brushes.
  • Opt for creamy products rather than loose power form, which create more irritation.
  • Using a liner or pencil outside the lash line is good for those with sensitive eyes.
  • Opt for primers, foundations, and products that are meant for sensitive eyes. These are gentle and easy on your eyes as compared to regular ones.
  • Make sure you remove every trace of eye makeup after a party or event. Follow this with a nourishing under eye cream to retain moisture.

Tips for Smoky Eyes

smokey eyes

  • Start with a good concealer followed by a pressed powder to smooth out the area around the eyes.
  • Rim your upper and lower lashes with jet black or deep purple eyeliner in an almond shape. This also makes them look bigger.
  • Use the same color pencil to trace your brush in between the lashes, instead of the waterline.
  • Using a grey eye shadow, draw strokes from the lash line to the crease and from the inner to the outer corner of the eyes. Use a good brush or your index finger and smudge out the color in outward motions.
  • Finish your eyes with sufficient coats of dark mascara or use false eyelashes. Make sure to apply a few coats to the lower lashes, too.

 Tips for Hazel and Brown Eyes

Beautiful woman make up and blush brush. Makeup.

  • Bright purple, aubergine, and shades of black work wonderfully well against hazel-colored eyes. Bronze, teal, peach, navy, green and purple are meant for brown eyes.
  • After using the colored shadow, define using a black shadow for the outer corners.
  • Use a good brush and blend in the two colors to make them look even.
  • Use false eye lashes and plenty of mascara.

Tips to Make Your Eyes Look Bigger

small eye

  • Line your waterline with white or any light color pencil to create an optical illusion.
  • Next, use dark mascara for your lashes and top with extra coats.
  • A silver, white or champagne color shadow for the inner corners makes them look bright and luminous instantly.
  • Cut a small section of the false eyelashes and use them for your lower ones, too.
  • Using a dark color liner, create winged eyeliner look to finish off.



Ferrier, L., “10 Top Makeup Tips for Moms in Their 30s,” The Stir web site, April 8, 2013;

Melby Clinton, L., “5 Makeup Tricks to Make Your Eyes Look Bigger,” Elle web site, October 6, 2016;