Celebrity beauty collaborations are tricky! It may take months for a brand to finalize a celebrity who will add more glamour to their products. Likewise, a star may have to research too, in order to understand the values and beliefs of the products before stepping it its path. Whatever the case, beauty collaborations take time, effort and a lot of commitment from both ends.
Kerry Washinton’s Instagram page donned colors a few days back. Kerry Washington’s OPI Collaboration was on the display! She herself flaunted a maroon shade from the collection on her nails and captioned it “Decisions. Decisions. What’s your @opi_products #Kerry4OPI#OPIWashingtonDC color of the day? #ManicureMonday”
Mariah Carey and MAC’s Collaboration too, featured on the actresses’ Instagram page with crystals dazzling on the picture. The popular makeup brand featured its latest products in collaboration with Carey. Available in shimmery silver packaging, Mariah captioned it “It’s finally here! Today is the day you can buy #MACMariahCareyonline!”
Paris Hilton’s collaboration with Lidl and German Superstore led to the launch of a new range of beauty products. The collection comprises of pink hairdryers, curlers, straighteners and brushes. She also posed a small clip of her walking the ramp after using Lidl’s range of hair products.
The diva’s collaboration with Elizabeth Arden has also lead to the release of her new fragrance, Gold Rush. Instagram saw the heiress dressed in a golden gown, matching the Gold Rush Fragrance theme. Her caption read “Hey! Christmas is only a few days away. My @GoldRushFragrance gift set available makes the perfect present! Available to order.”
Katy Perry’s Instagram was adorable as she and Poet Cleo Wade posted a picture, pouting. The duo wore Katy Perry’s Cover Girl collection and pink sunglasses. Katy’s new beauty range comprises of matte lipsticks and two shades of mascara. The singer captioned her upload “Day 1. Coachella. Coral Cat. @cleowade @covergirl #katykatmatte”
Celebrity makeup collaborations of 2016
Gwen Stefani Collaboration with Urban Decay led to a stunning outcome. Known as “The Gwen Stephanie Collection 2016”, the range comprises of four fabulous products. The Gwen Stefani Eyeshadow Palette contains 15 must-have shades of Eyeshadow (a mix of neutrals and jewel tones). The brow box contains two brow powder shades, mini tweezers, mini-angled brushes, mirrors and wax to set. The lipstick collection features eight new shades while the glide-on lip pencil has a creamy, waterproof lip formula to ensure the lipstick stays for longer.
Selena Quintanilla’s MAC Collaboration comprises of eye-shadows, make-up brush, lipsticks, eye-liners, blush and many more. The entire collection was released in October, ’16.
Viva Glam’s collaboration with Ariana Grande led to a release of the Viva Glam Lipstick. The dark matte plum shade is available for purchase on Macy’s website. The brand precedes the money collected from the sales to men, women and children affected with HIV/ AIDS.
Sephora features Olivia Palermo’s collaboration with Ciaté London. It boasts of lovely new shades, the trendiest in the season.
Ruby Rose’s Urban Decay Collaboration features with a “beauty with an edge” motto. The model lends her charisma and aura to the popular beauty collection.
Del Russo. M., “Kerry Washington Collaborated With OPI — & Scandal Fans Will LOVE It,” Refinery 29 web site, August 3, 2016;
http://www.refinery29.com/2016/08/118904/kerry-washington-opi-nail-polish-interview#slide, last accessed December 30, 2016.
“GWEN STEFANI COLLECTION 2016,” Urban Decay web site;
http://www.urbandecay.co.uk/en_GB/what-s-new/collections/gwen-stefani-collection-2016/, last accessed December 30, 2016.
Brannigan. M., “MARIAH CAREY AND MAC COSMETICS RETURN WITH A SECOND HOLIDAY-THEMED COLLECTION,” Fashionista web site, November 15, 2016;
http://fashionista.com/2016/11/mariah-carey-mac-cosmetics-holiday¸ last accessed December 30, 2016.
“MAC Viva Glam Ariana Grande Lipstick ,” Macy’s web site;
http://www1.macys.com/shop/product/mac-viva-glam-ariana-grande-lipstick?ID=2668022, last accessed December 30, 2016.
“COVER GIRL x KATY PERRY FULL COLLECTION,” Woah Style web site, June 9, 2016;
http://www.woahstyle.com/beauty/cover-girl-x-katy-perry-full-collection, last accessed December 30, 2016.