Demi Lovato is approaching her third year as a New York Color’s Cosmetics brand ambassador and is about to celebrate the first year of her makeup line with the brand. The singer launched her NYC Lovatics makeup collection, aptly named after her loyal fans, just under a year ago. “I am so excited to share my first makeup line with NYC New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality,” Lovato told Us Magazine.
The NYC Lovatics Line
The eight-piece NYC Lovatics line consists of a nude eyeshadow palette, a lip and cheek tint, a mascara, and a brow liner. All products can be found at Target or Walmart, and are $5 or less–it’s clear that Demi Lovato was thinking about her younger fans on a budget when curating this collection! Demi designed her line so that her fans would be able to mimic her beauty looks, from her infamous #nomakeupmonday selfies to her stage-ready makeup looks. When Us asked Lovato which product was her favorite, she said: “One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look.” Her overall goal with this makeup line was to create affordable high-quality products for her fans to express themselves with.
The lip and cheek tints are meant to be used when going for a more natural look—they add a very light wash of color to the skin. The NYC Lovatics mascara offers length and volume and features a dual-fiber brush. The brow liners are long-wear and come with a brush to shape your brows and distribute the product.
Demi Lovato has taken to Instagram lately to promote the NYC products she swears by, and to let fans know about their upcoming releases for the new year. She posted a super cute Instagram video of her holding some mystery NYC future launches, captioned “Check this out! A sneak peek into @newyorkcolorcan’s past and future launches… Some of them are developed with New York Make-Up Artists!”
NYC reposted a similar picture of the former Disney celeb, telling their fans that the bunch of products she’s seen holding is a sneak peek at what’s to come in January!
The singer also posted a pic of her perfect cat-eye look, which she achieved with NYC’s Bog Bold & Precise Liner:
This former Disney star released a full skincare line not long before she debuted her Lovatics makeup line with NYC. After dabbling in the world of fragrance and skincare, makeup seemed like the next natural step for Demi Lovato. While we are total fans of her dramatic makeup looks, we know that taking care of your skin is just as important—and so does Demi! She takes her skincare seriously, which is why she only includes the best ingredients in her line: “DEVONNE uses naturally-derived botanicals and marine extracts to help bring out the best possible version of your skin.”
Demi seems to be building a beauty empire, and we can’t wait to see what she adds next!
R. Torgerson., “Demi Lovato Launches First-Ever Makeup Line With NYC New York Color,” US Magazine, January 12, 2016; http://www.usmagazine.com/celebrity-beauty/news/demi-lovato-launches-first-ever-makeup-line-with-nyc-new-york-color-w161490, last accessed December 29, 2016.
P. Sinha., “Demi Lovato Teams Up With NYC New York Color, Launch Debut Makeup Line,” IB Times web site, January 14, 2016; http://www.ibtimes.com/demi-lovato-teams-nyc-new-york-color-launches-debut-makeup-line-2264562, last accessed December 29, 2016.