Hailey Baldwin Makeup Inspiration for Halloween, Launches Own Cosmetics Line with ModelCo.

Hailey Baldwin
Photo credit: Frazer Harrison / Staff/Getty

If you’re still deciding on your Halloween costume, why not take some inspiration from Hailey Rhode Baldwin.

The model revealed her best model look during New York Fashion Week, which may have you thinking of going retro for Halloween. To channel your inner Baldwin all you need is a bob hairstyle wig, some colorful eye shadow, and a soft lipstick to tie the look altogether—oh and of course, don’t forget the retro clothing to match.

Aside from modeling, Baldwin has also kept herself busy in the business world. She has teamed up with ModelCo—a makeup company out of Sydney, Australia—to release her own makeup line. She took to her Instagram to show off one of her lip shades.

If you want to be one of the first to know about the makeup release, you can sign up for TheBeautySquad over at ModelCo Cosmetics.

It seems like Baldwin is going up against best friend Kylie Jenner in the makeup world, and we’re sure that Baldwin’s line will sell out just as quickly as Jenner’s. The makeup line is limited addition, so you’ll definitely want to be in the know for when it does come out. So far we’re only aware of the lipstick, but could a possible contouring palette be in the works too? Only time will tell.

There’s no doubt that Hailey Baldwin is a beautiful woman, so it really isn’t a surprise that she would embark on this venture to get her own makeup line going. More so because she herself has a strong personal interest in cosmetics—she once dropped over $1,000 on a trip to Sephora! In the meantime, we’ll have to wait for the Baldwin collection to be released so that we can give it a try.


“We shopped Sephora with Hailey Baldwin – & she dropped $1,000,” Follow News web site, https://www.follownews.com/we-shopped-sephora-with-hailey-baldwin—she-dropped-1000-1swnn, last accessed October 7, 2016.

Elgart, O., “Hailey Baldwin launches new makeup collab with ModelCo cosmetics,” Hollywood Life web site, http://hollywoodlife.com/2016/09/27/hailey-baldwin-makeup-line-modelco-cosmetics-collaboration-pic/, last accessed October 7, 2016.

Ricevuto, J., “Hailey Baldwin’s mod beauty look at NYFW will inspire your Halloween costume,” Pop Sugar web site, http://www.popsugar.com/beauty/Hailey-Baldwin-Hair-Makeup-Jeremy-Scott-Spring-2017-42377253, last accessed October 7, 2016.