Known for his indie cosmetic brand, Jeffree Star is now venturing into the world of fashion. His fashion line started in the early fall of 2016, and had fans flocking to his website to order his newest clothing products. This past weekend, Jeffree Star added to his line of clothing by releasing his Custom Die Hoodie Collection.
Available online and in select stores, the unisex, acid-washed and tie-dyed hoodies come in four different colors, and are adorned with the Jeffree Star logo on the left breast. Not one to shy away from controversial names, the makeup artist-turned designer has named each one of the four colors of sweaters. Fans get to choose from Prom Night, Unicorn Blood, Tiffany Blue, and Dreamhouse. Here is a pic Jeffree Star posted on his Instagram account about the launch of the of the new line of hoodies.
The custom tie dye hoodie collection is an addition to the makeup artist’s already popular clothing line. The line which was previously launched in the fall of 2016 shows a collection of unisex acid wash tank tops in a variety of colors. The line also features faux leather, vegan vests adorned with silver zippers and grommets. The vests are available in either jet black, or Star’s signature bright pink.
The collection of tie dye hoodies consists of four colors and are all unisex. The Dreamhouse hoodie is in Jeffree Star’s trademark bright pink color, and is created in a tie dye effect. Tiffany Blue, which needs no further color explanation, and the dark red Unicorn Blood hoodies are also designed with the tie dye effect. Prom Night is the acid wash style of the collection, and offered in a bright pink color.
Jeffree Star Cosmetics’ Instagram showed the new hoodie collection and fans reacted with overwhelming response. The collection which was released this past Saturday has already sold out on the Jeffree Star Cosmetics website. All four colors are currently unavailable, but are rumored to be restocked soon. It is no surprise that the clothing collection sold out quickly as the brand has gained a cult-like following in the past few years as Star has grown as a makeup artist, and now clothing designer.
Jeffree Star’s Clothing Line
This isn’t the first time the Internet mogul dabbled in clothing—he had previously released a limited-edition collection back in 2013 titled, Beauty Forever. The collection then consisted of hats, tees, tanks and sweatshirts for both men and women. The core of the collection was its sassy slogans in ode to his makeup obsession. The collection included slogans such as, Thank God for Lip Gloss, I Would Die Without Lipstick, and Beauty Queen.
Jeffree Star Cosmetics was started after the makeup artist rose to fame when his channel on YouTube grew into the biggest beauty channel ever. The star launched a cosmetics company, offering products that “do exactly what they say and that actually last.” Jeffree Star’s makeup brand offers products from beautiful nude lipsticks to metallic liquid lipsticks, proving that the makeup artist offers a range of makeup to suit any style.
Connell, A., “Here’s everything that’s in Jeffree Star’s brand new clothing line,” The Revelist web site, September 1 2016; http://www.revelist.com/style-news/jeffree-star-clothing-line/4567