Today is the big day! Kylie Jenner is launching her first ever Kylie Cosmetics pop up shop at Topanga Westfield Mall in Los Angeles. If the comments on her Instagram post from yesterday are any indication, fans are absolutely ecstatic and cannot wait to score some awesome deals and fill their makeup bags with their favorite Kylie Cosmetics goodies. Of course, all of the usual suspects will be available to purchase for discounted prices, such as the famous Kylie Jenner Lipsticks; matte lip kits; matte singles; and Kylie Cosmetics eyeshadows. But she is also including the Holiday Edition gift sets as part of her online special sale.
Kylie Cosmetics Pop Up Shop Rules
The physical store, located on the first level of Topanga Westfield Mall, will be featuring exclusive Kylie Cosmetics products that can typically only be purchased online. Since there is expected to be an insurmountable turnout, there are rules involved in this entire operation. First of all, it is not like a regular permanent fixture in the mall; it is a pop up shop only, which means that the store structure itself has a very limited capacity. In light of this, there will be lineups outside the store, set shopping time limitations per customer, no holding a place in line for your friends, the store will remain open as long as supplies last, and you can only re-enter the store if you wait in line again. All of these rules are set in place to ensure the safety, well being, and enjoyment of all Kylie Jenner fans. At the end of the day, the mall is most likely liable for any mishaps, and they just want to make sure that they are covering all bases and everyone is having a good time while purchasing awesome makeup products!
There is no set date or time for the pop up shop to close, so it is scheduled to stay open until all supplies run out.
Kylie Cosmetics Giveaway
Due to the indefinite nature of the pop up shop and the fact that it is only happening in one remote location that is inaccessible to many of Kylie Jenner’s fan base, she has extended her online sales to include the Kylie Cosmetics Giveaway. Basically, this means Kylie Cosmetics is having a 12 Days of Christmas online event during which they will be releasing at least one new product per day as well as re-releasing some of the most popular products from the cosmetics line. Say what you will about Kylie Jenner, but at least when it comes to her fans, she listens to what they want and complies with their desires. The people have spoken about what they like the most from the Kylie Cosmetics company, and Kylie Jenner heard them loud and clear.
Perhaps the idea to do a pop up shop event was in response to the high demand for her to sell her products in stores so that her customers can forego shipping fees. Here’s to hoping that this temporary physical store is just a test run for a permanent store.
Parker, H., “No Tummy Trouble Here! Kylie Jenner Flaunts Her Toned Midsection in Throwback Photo Day Before Her Pop Up Shop Opens,” Daily Mail web site, December 8, 2016; http://www.dailymail.co.uk/tvshowbiz/article-4013850/Kylie-Jenner-flaunts-toned-midsection-throwback-photo-day-pop-shop-opens.html, last accessed December 8, 2016.
Simmons, S., “What Time is the Kylie Holiday Edition Collection Restock? Get Ready, Fans,” Bustle web site, December 8, 2016; https://www.bustle.com/articles/199172-what-time-is-the-kylie-holiday-edition-collection-restock-get-ready-fans, last accessed December 8, 2016.