Stella Maxwell, Victoria’s Secret Model, Is Max Factor’s New Face, Joins Supermodel Candice Swanepoel

Stella Maxwell, Victoria’s Secret Model, Is Max Factor's New Face, Joins Supermodel Candice Swanepoel
(Photo by Alberto E. Rodriguez/Getty Images)

Victoria’s Secret Model Stella Maxwell is the new face of makeup brand Max Factor, joining supermodel Candice Swanepoel.

Maxwell is the latest Victoria’s Secret Angel to land a campaign with the popular beauty brand.The cosmetics line, which also picked Swanepeol as a brand ambassador, selected Maxwell to be the face of the new launches in 2017.

“Max Factor is such an iconic make-up brand and I love experimenting with make-up, so becoming the newest ambassador is a dream come true,” Maxwell said in Harper’s Bazaar. “I’m so excited to be joining my fellow Victoria’s Secret Angel Candice.”

According to Huffington Post, Maxwell described working with Max Factor as a dream come true.

“I remember stealing Max Factor products from my sister when I first discovered make-up and now, more than ever, I rely on the products for whatever my hectic schedule demands,” she revealed in a press release.

Other than her Victoria’s Secret deal, Maxwell has been shown in advertisements for H&M and Ermanno Scervino, as well as walking the runway for fashion giants Versace and Balmain, this season, so we’re not surprised that she was sought after to represent the major beauty brand.

“We are thrilled to welcome Stella to the family,” said Karen Owen of Max Factor cosmetics. “Aside from her natural beauty, we were drawn to Stella’s confidence, energy and playfulness.”

Maxwell doesn’t seem to slowing down anytime soon, with two million Instagram followers, a Vogue cover and runways for brands like Versace and Chanel, it’s no surprise that Max Factor took on the Belgium-born, New Zealand-based model.

There seems to be a trend of Victoria’s Secret models taking on more and more jobs than anyone else in the business at the moment. Both Taylor Hill and Leomie Anderson have been the face of Topshop campaigns and the Victoria’s Secret Angels were focal points on all the hottest Fashion Week runways this season.

Stella Maxwell’s Beauty Tips

If you’re wondering how you can get the Stella Maxwell look, then you’re in luck because she has a few tips she has shared in an InStyle interview.

The first thing Maxwell mentions is her favorite cleanser for when she wants to strip all that makeup from a hard day’s work.

“I really like Bioderma. I really like to wipe my face with it like every night,” said Maxwell.

For Maxwell, it helps to have a simple, yet effective skin routine.

“I try to just, you know, make sure I wash my face in the morning and at night before I sleep,” she told the magazine of her routine. “I use a lot of Kate Somerville. I had a facial with her and I really liked it. I took some of her products and they are really good.”

And in case you were wondering—and we know you were—her favorite lipstick shade is a deep wine red, which she finds ‘sexy” to throw on at night.


Cherrington, R., “Victoria’s Secret Model Stella Maxwell Is The New Face Of Max Factor,” Huffington Post web site, October 14, 2016;

Moorhouse, V., “Sixty Seconds with Stella Maxwell and We Got ALL the Beauty Secrets,” InStyle web site, September 13, 2016;