More than a few eyebrows were raised when the “first anti-aging gin” made its way on to the market earlier this year. Appropriately named Anti-aGin, the drink is a 40% proof gin that is touted by its UK makers as an “alcoholic equivalent of a facial.”
The purported age-defying properties stem from the fact that the gin is made with drinkable collagen along with various botanicals such as juniper, chamomile, and licorice.
The Anti-aGin was created exclusively for the Warner Leisure Hotels and is just the latest in edible collagen products, a trend most notably demonstrated by Japan’s collagen-serving beauty restaurants. However, growing popularity is one thing, proven effectiveness is another. Does this Anti-aGin, or any other collagen edible, have the ability to help reduce the signs of aging?
No. No they do not.
The problem is that in order for anything to have an effect on the body, a certain chain of events has to occur:
- The substance has to get absorbed at an appropriate level.
- The substance has to get to the desired location in a usable form.
- Enough of the substance has to reach the area in order to have a meaningful effect.
Unfortunately, edible collagen does not succeed in this regard. Collagen is a protein capable of strengthening skin, replacing dead cells, and promoting elasticity, but there is a reason that collagen treatments are usually administered topically or through an injection. If ingested, collagen is broken down by the digestive process and ends up in a form unsuitable for skin benefits. Even if the collagen wasn’t broken down, there is no guarantee that it would be distributed to the skin in the right locations or amounts to produce cosmetic benefit.
As an added problem, the Anti-aGin is a particularly bad form of edible collagen because it’s alcoholic. Alcohol has a dehydrating effect along with its other negative health implications, so drinking anti-aging alcohol is therefore very unlikely to produce beneficial effects and more likely to produce negative ones. It doesn’t help that there is little to no research into the effects of edible collagen so the product neither has scientific support or biological plausibility in its favor. Anti-aGin is also expensive, costing upwards of $50 a bottle.
The verdict? Save your money.
Sources for Today’s Article:
Sha, Y., “New ‘Anti-Aging Gin’ Claims to be the Real Fountain of Youth,” Huffington Post web site, April 25, 2016; http://www.huffingtonpost.com/entry/new-anti-aging-gin-claims-to-be-the-real-fountain-of-youth_us_571e5c30e4b0d912d5ff4b29?utm_hp_ref=anti-aging, last accessed June 28, 2016.
Kozicka, P., “An ‘Anti-Aging’ Gin and Tonic? Creators Say it’s like an Alcoholic Facial,” Global News web site, April 26, 2016; http://globalnews.ca/news/2661095/an-anti-aging-gin-and-tonic-creators-say-its-like-an-alcoholic-facial/, last accessed June 28, 2016.